5 top Facebook Marketing tips for more Business Success

It’s no secret that Facebook is the largest and most popular social networking site.  With over 1 billion users it is by far the best way to connect with clients and potential clients.  When you add Facebook as part of your marketing strategy, the opportunities are endless. This is why you should have a strategy for your Facebook business page.  Below are five tips to help.

1.)    Content-content is the most important part of Facebook marketing. If your content is not good, then people are not going to want to connect with you.  When your fans comment on your posts, it will be on their newsfeed.  This can lead to more likes and increased visibility.

2.)    Interact with fans-One of the biggest mistakes someone can make is to not speak to their fans.  People want to know that there are people behind the brand.  Let them know that you are human and they are an important part of your success.

3.)    Don’t over do it-Studies have shown that when people have a streamline of Facebook statuses, people don’t want to engage.  It will overcrowd someone’s newsfeed. Limit your Facebook statuses to about 2-4 status updates day.  Less is more.

4.)    Be creative-Spice up your page with a variety of content.  Your page should not just consist of text.  People enjoy a nice mixture of things.  There should be photos, videos, text, and links to engage clients and potential clients.

5.)    Design-When people view your page, it should be visually appealing.  If your page is plain, there is a good chance that people may not stay on your site. You could have the best social media strategy in place; but it’s time and money wasted if few people see it.

Facebook is an outstanding marketing tool.  There are so many ways to connect with clients and potential clients in one network.  When you have a good strategy behind your page, your business can have a great advantage over others who are not using Facebook properly.  If help is needed consider looking into a Publicity Virtual Assistant, who can handle Social Media Marketing, but all of your PR needs as well.

Nicole Martin is President of Success with Nicole,  www.successwithnicole.com. She is a Publicity Virtual Assistant, specializing in Social Media and Public Relations.  Nicole is an experienced professional and is passionate about helping small business owners succeed.  Contact her are for all of your PR needs Nicole@successwithnicole.com.  Article is free to be reprinted as long as bio remains.

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Publicity Virtual Assistant Available

(Belleville, MI) December 2012-Imagine being able to get the support you need for your business for a fraction of the price of hiring additional staff.  You can, with the help of a Virtual Assistant.  Virtual Assistants are experienced administrative professionals that help small business owners achieve their goals and solve their business challenges.  One such company is Success with Nicole.  Nicole Martin is a Publicity Virtual Assistant, and is ready to help your business thrive. 

In addition to traditional administrative duties, Martin specializes in Public Relations and Social Media. According to the Bureau of Labor and Statistics, there is only a 49% survival rate for small businesses after 5 years.  Although, there are several contributing factors to this failure rate, lack of marketing and public relations is a critical issue.  PR and marketing is certainly needed for small businesses.  Competition is fierce and small businesses need publicity in order to succeed.

In today’s economy, business owners are simply wearing too many hats and cannot efficiently market their business. Owners can spend up to six hours a week on social media alone, and online PR can require a significant time commitment also. Developing marketing and promotional plans can also be a struggle.  Many don’t know where or how to get started.     Online Marketing components, such as blogs, Online Press Release Distribution, Article Writing, and Social Media have proven to effectively increase sales and can help your business stay ahead of the competition.

Martin has a Bachelor’s Degree in Communication and Business from Eastern Michigan University.   She can get your company the publicity it needs.    Whether you need press release distribution, article marketing, media pitching, or social media help, Martin has the experience and dedication that will get your business results.

Contact Martin and grow your business in 2013!  She can be reached at 734-252-6151 or visit http://www.successwithnicole.com. You can also connect with her via social networks http://www.facebook.com/successwithnicole and twitter http://twitter.com/successwithnm

10 Social Media Marketing Tips

Are you taking advantage of Social Media to improve your business?  Facebook and Twitter been proven to be valuable assets to small business owners, authors, and public speakers.  However, many fail to use social media properly, consequently, not reaping the benefits.  Social Media can be a powerful tool for small business owners, if done correctly.  In order to reap the benefits of social media it’s important to have a strategy in place.  Below are 10 Social Media tips that can be beneficial to your small business.

  1. Meaningful content-You’ve heard that content is king, that’s still true in social media.  Say things that will leave an impact on your clients.  They want to know that you are a professional, and they can trust you.
  2. Professional Branding Design-When people view your page, it should be visually appealing.  If your page is plain, there is a good chance that people may not stay on the site. You could have the best social media strategy in place; it’s time and money wasted if few people see it.
  3. Integrate Social Media with traditional marketing efforts-Press Releases are still effective in marketing.   When you tweet your press release or put it on Facebook, magic can happen!  You will be getting more exposure from twitter followers and Facebook fans.
  4. Connect with people in your industry or potential clients- Social Media is here for networking.  On Twitter, follow people that you want to do business with.  And interact with them, comment on their tweets.
  5. Use hashtags on twitter-When people search the subject of your hashtag, it can be a way of creating new followers.
  6. Facebook ads-Facebook ads are an inexpensive way to gain more fans to reach your potential customers and grow your fan base.  It is a cost effective way to bring awareness to your brand and drive traffic to your site.
  7. Schedule your tweets and Facebook statusesConsistency is vital in social media.  When you schedule your status updates, it will insure that you are being consistent with your social media.  In order to get results, it is important to stay active in social media.
  8. Integrate all social media accounts-Connecting all of your social media accounts is a great way to stay connected with customers.  If a customer is activity connecting with you on Twitter, there’s a good chance that they would want that Facebook connection as well.
  9. Be real and Be yourself-People want to know that they are talking to a real person.  Although, social media tools such as hootsuite will allow you to schedule your tweets.  You should tweet things in real time.  Ask questions about their weekends, clients love that type of interaction.
  10. Listen and respond-If you have a fan or a follower, they want to connect with you.  If they tell you something about your business, listen.  Respond, even if they say something negative.  They are the reason why your business exists, and when you take the time to listen to them, it shows that they matter.

When correctly used, Social Media is an excellent tool used by many small business owners.  And can take your business to the next level.  By using these tips, you will be using social media to the best of your advantage.

Nicole Martin is President of Success With Nicole.  She is a virtual assistant, specializing in Social Media and Public Relations.  Nicole is an experienced professional, and passionate about helping small business owners succeed.